The Use of Social Media for Marketing in the Automotive Industry
Today, there have been a lot of changes in the way people communicate. Today, social media sites is where most of human communication happen and this was made possible through the use of the internet. Today, most businesses including the automotive business is using social media in communicating to their customers and potential ones.
In order to sell more cars and gain more profits, auto dealerships today use social media as their marketing strategy. Businesses today have their own social media accounts because these sites are very popular and are visited by millions daily. In social media sites, it is possible to advertise your brand and communicate with your potential customers, making it more accessible to people. Customers usually give their feedback on these social media sites. If customers are saying negative things, then you have the chance to respond and clarify.
There are many brands today using automotive social media. They spend a lot of their marketing dollars on digital and social media. These popular brands use videos, tweet messages and social networking impressions for their social media campaigns.
This has resulted in a lot of YouTube views, twitter impressions and many customers have asked to be kept up to date. So now these auto dealership s are using social media to advertise their products.
If your auto dealership has announcements, advertisements, trivial, sales and discounts for customers, then you can use twitter tweets to announce these. Twitter has recently been used by many popular brands in their new promotions. There are even brands that hold contests for customers or potential ones in order to promote and publicize their latest models and they actually give out this particular model as the prize to the contest winner. For the contest mechanics, the company urged interested individuals to write a tweet using the correct hashtag to increase their chances of winning the car prize. This strategy uses automotive social media to attract many customer.
More customers will know you if you build a fan page in facebook and built it up in your local community. Through posts and pictures people will notice and be interested in your advertisements and promotions.
another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. In YouTube, posting videos is free and a lot better way to advertise compared to TV and radio advertising. In instagram people can see and like your automotive photos, or photos of your latest car models and what have you.